Understanding Continuance of Advanced Internet-based Learning Technologies: The Role of Satisfaction, Prior Behavior, and Habit

Despite the growing interest in Internet-based learning technologies (IBLT) and the application of advanced Internet technologies in education, research investigating continued usage of these tools has been very scarce. The objective of this study is to gain a better understanding of factors influencing students’ continued usage of these learning technologies. Building upon prior literature, satisfaction and prior behavior are posited to have a direct impact on IBLT continued usage. In addition, we take into consideration the “habit” construct in order to better explain the automatic nature of IBLT continuance. The research model is tested in a longitudinal setting. Results present strong support for the existing theoretical links of IBLT continuance model, as well as for those newly hypothesized in this study. The implications are noteworthy for both researchers and practitioners.